Sunday, February 1, 2009

Super Bowl Sunday

As I was surfing around the web, I came across what almost 2 million people have already viewed. It is an ad for T-Mobile in England. It is a way to reach your audience with something fresh that doesn't appear planned. However, these things are planned (auditions anyone?) as can be seen in the second video (cue dramatic music). Ultimately the goal is to get people (like me) to share this video with others--a.k.a. viral marketing. Advertising strategies have shifted over the years and it is interesting to be aware of the next big thing.

Whether or not you watch the Superbowl for the game or the commercials--here's something fun for today.




Maybe they got the idea from 15 million views of this:

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